Sony  |  SKU: 12595

Sony FE 24-70mm f/2.8 GM Lens


How it works

In order to rent you'll need: 

  • Credit card (Debit is NOT accepted)
  • US Driver's License or Non Drivers Photo ID 
  • Secondary Proof of address (Bank / Credit card statement, Utility Bill Etc.)
  • Certificate Of Insurance or Security Deposit. (First time renters require a Security Deposit when regardless of replacement value.) 

 New renters must register with us by creating an account prior to pick up. At least 2-3 hours are needed for customer registration & verification. All documents can be submitted to info@theimagingworld.com. 

Certificate Of Insurance Requirements

Insured: The name listed must match the name of the renter. Renter must provide proof of owner or authorization if using a company's COI.

The certificate holder must be included as Loss Payee on the package policy and also must indicate the policy's coverage for General Liability and Inland Marine or Miscellaneous Rented Equipment covering the replacement cost.

Certificates must have the "unattended vehicle" exclusion removed or it won't be accepted.

Policy number: Renter's policy number must be listed on the certificate. 

Certificate Holder:Imaging World Rentals1087 Flushing Ave 112 Brooklyn, NY 11237Certificates must be sent directly from an insurance company agent to info@theimagingworld.com

Delivery service

Delivery & pick-up services available (With 1 day notice) Monday-Thursday in the following neighborhoods:

Bushwick

East Williamsburg

Williamsburg

Greenpoint

Bedford Stuyvesant

Ridgewood

Long Island City

Maspeth

Rates

Weekend Rate (1day charge) - Pickup Friday after 10am and return Monday before noon.

Daily Rate (1day charge) - Pickup after 3pm the day before your shoot starts and return the morning after your shoot day. 

Weekly Rate (3 day charge) - Work 7 days. Pickup any day, Monday - Friday, and return the following week and pay 3X the single day price.

Inquire about student discounts! 

Key Features
  • E-Mount Lens/Full-Frame Format
  • Aperture Range: f/2.8 to f/22
  • One XA Element & Two Aspherical Elements
  • One ED Element & One Super ED Element

A fast, standard zoom favored for its versatility, the Sony FE 24-70mm f/2.8 GM is a wide-angle to short telephoto lens designed for E-mount mirrorless cameras. Featuring a constant f/2.8 maximum aperture, this lens maintains consistent performance throughout the zoom range and benefits working in low-light conditions and with selective focus techniques. Complementing the apt light-gathering capabilities is an equally impressive optical design, which incorporates three aspherical elements and two extra-low dispersion elements. One of the aspherical elements features an XA (extreme aspherical) designation, ensuring its refined surface precision and notable ability to minimize spherical aberrations throughout the zoom range. Additionally, a Nano AR Coating has been applied to individual elements to significantly minimize lens flare and ghosting for increased contrast and color neutrality. Pairing a sophisticated optical design and versatile speed, this standard zoom is well-suited for use in a wide array of environments and lighting conditions.

Beyond the attributes of the lens system itself, this 24-70mm is also characterized by a Direct Drive SSM (Super Sonic wave Motor) system that provides fast, quiet AF performance as well as responsive manual focus handling. The lens is also dust- and moisture-sealed, to permit working in inclement weather conditions, and nuanced details, such as a focus hold button and rubberized control dials, further the intuitiveness in handling.

As part of Sony's esteemed G Master series, this lens is designed to achieve notably high resolution and sharpness through the correction of a wide variety of spherical and chromatic aberrations. Additionally, these lenses feature robust and intuitive-to-handle physical designs to benefit both photography and cine applications.
Covering wide-angle to portrait-length perspectives, this standard 24-70mm zoom is designed for full-frame E-mount mirrorless cameras and is also compatible with APS-C models, where it will provide a 36-105mm equivalent focal length range.
Constant f/2.8 maximum aperture maintains consistent performance from wide-angle to telephoto focal length positions and also contributes to greater selective focus control.
Of the three aspherical elements incorporated in the lens design, one is an XA element with superior surface precision to effectively reduce astigmatism, field curvature, coma, and other monochromatic aberrations from imagery.
One extra-low dispersion element and one Super ED element are featured in the lens design and help to control chromatic aberrations and reduce color fringing for increased clarity and color fidelity.
A Nano AR Coating has been applied to reduce surface reflections, flare, and ghosting for increased contrast and color rendering in strong lighting conditions.
A Direct Drive Super Sonic wave AF motor and internal focus mechanism provide quick, quiet, and precise autofocus performance and also contribute to more natural, intuitive manual focus control.
A focus hold button and AF/MF switch are present on the lens barrel for intuitive tactile control and rapid access to select settings.
A dust- and moisture-sealed design better permits working in inclement conditions and rubberized control rings benefit handling in colder temperatures.
Rounded nine-blade diaphragm contributes to a pleasing bokeh quality when employing selective focus techniques.

    Replacement Value $2300

    Payment & Security

    Payment methods

    • American Express
    • Apple Pay
    • Diners Club
    • Discover
    • Meta Pay
    • Google Pay
    • Mastercard
    • PayPal
    • Shop Pay
    • Venmo
    • Visa

    Your payment information is processed securely. We do not store credit card details nor have access to your credit card information.

    Sony

    Sony FE 24-70mm f/2.8 GM Lens

    $45.00
    Key Features
    • E-Mount Lens/Full-Frame Format
    • Aperture Range: f/2.8 to f/22
    • One XA Element & Two Aspherical Elements
    • One ED Element & One Super ED Element

    A fast, standard zoom favored for its versatility, the Sony FE 24-70mm f/2.8 GM is a wide-angle to short telephoto lens designed for E-mount mirrorless cameras. Featuring a constant f/2.8 maximum aperture, this lens maintains consistent performance throughout the zoom range and benefits working in low-light conditions and with selective focus techniques. Complementing the apt light-gathering capabilities is an equally impressive optical design, which incorporates three aspherical elements and two extra-low dispersion elements. One of the aspherical elements features an XA (extreme aspherical) designation, ensuring its refined surface precision and notable ability to minimize spherical aberrations throughout the zoom range. Additionally, a Nano AR Coating has been applied to individual elements to significantly minimize lens flare and ghosting for increased contrast and color neutrality. Pairing a sophisticated optical design and versatile speed, this standard zoom is well-suited for use in a wide array of environments and lighting conditions.

    Beyond the attributes of the lens system itself, this 24-70mm is also characterized by a Direct Drive SSM (Super Sonic wave Motor) system that provides fast, quiet AF performance as well as responsive manual focus handling. The lens is also dust- and moisture-sealed, to permit working in inclement weather conditions, and nuanced details, such as a focus hold button and rubberized control dials, further the intuitiveness in handling.

    As part of Sony's esteemed G Master series, this lens is designed to achieve notably high resolution and sharpness through the correction of a wide variety of spherical and chromatic aberrations. Additionally, these lenses feature robust and intuitive-to-handle physical designs to benefit both photography and cine applications.
    Covering wide-angle to portrait-length perspectives, this standard 24-70mm zoom is designed for full-frame E-mount mirrorless cameras and is also compatible with APS-C models, where it will provide a 36-105mm equivalent focal length range.
    Constant f/2.8 maximum aperture maintains consistent performance from wide-angle to telephoto focal length positions and also contributes to greater selective focus control.
    Of the three aspherical elements incorporated in the lens design, one is an XA element with superior surface precision to effectively reduce astigmatism, field curvature, coma, and other monochromatic aberrations from imagery.
    One extra-low dispersion element and one Super ED element are featured in the lens design and help to control chromatic aberrations and reduce color fringing for increased clarity and color fidelity.
    A Nano AR Coating has been applied to reduce surface reflections, flare, and ghosting for increased contrast and color rendering in strong lighting conditions.
    A Direct Drive Super Sonic wave AF motor and internal focus mechanism provide quick, quiet, and precise autofocus performance and also contribute to more natural, intuitive manual focus control.
    A focus hold button and AF/MF switch are present on the lens barrel for intuitive tactile control and rapid access to select settings.
    A dust- and moisture-sealed design better permits working in inclement conditions and rubberized control rings benefit handling in colder temperatures.
    Rounded nine-blade diaphragm contributes to a pleasing bokeh quality when employing selective focus techniques.

    Replacement Value $2300
    View product